Since we just graduated class 15 last month, I’ve been thinking about elevator speeches. You know, that canned, but seemingly off the cuff little speech that you have in your back pocket for when you meet someone on the elevator. . . or at the coffee shop, or at the yoga studio, or on the street. . . and you have about 15 seconds to tell the person about what Thai massage is, your approach to it, what they can get out of it and get them excited enough to want to call you and make an appointment. Here’s a version of mine:
Thai massage is a form of bodywork done on a mat on the floor, fully clothed, no oil, lots of movement and stretching. I use my feet, knees and elbows. It’s like deep tissue massage, yoga, physical therapy, and meditation all rolled into one dynamic and therapeutic experience.
If I have more time, I’ll let them know about my years of experience and my studies in Thailand.
If I have more time, I’ll ask them if they have any issues that they are working on. That can work into a longer conversation if we have more time.
I always carry my business cards in my wallet and have one ready to give them at the end of the talk.
If you would like to share your elevator speech, or your ideas of elevator speeches, I’m sure it would benefit others. Please share your thoughts in the comments below.